ClearChannel controls what you hear on the radio, so you turn it off and listen to CD's. Blockbuster controls what movies you can rent, so you join Netflix. When it comes to a new Telecommunications bill barreling through Congress, however, your options may be slim-to-none.
Thanks to Network Neutrality, often referred to as "the first amendment of the internet," anyone with an internet connection can theoretically (pages with bad coding and bloated, blinking flash files aside) view anything from websites for the smallest interest group to the White House's website itself with the same ease at the same speed. Seems like a given when it comes to the internet, right? It's what we're used to, it's what we expect, it's what we intend to keep.
However, internet providers like Verizon, Comcast, Time Warner, and AT&T (or SBC or whatever they're calling themselves these days) are pushing to change that. They want to be able to control what pages load faster, what pages load slowly, and what pages load at all. They want to tax content providers to have their pages load faster. They're obviously going to make their own search engines and other proprietary sites load the fastest, while slowing competitors large and small to a crawl. The internet will go from being a level playing field for communication and civic involvement to ... looking like every other entertainment arena. We will go from choosing what websites we view to choosing from a selected menu of websites chosen by big corporate. Just like with TV, and even with cable, the network providers will decide what's available.
This will also affect small-business owners who rely on the web to grow their business beyond what is possible with merely a brick-and-mortar or catalog operation. They're entitled to use this tool without exorbitant fees imposed upon them by big businesses only interested in adding piles of cash to their coffers by forcing us to use their services. What happens if Verizon joins forces with Walmart, and deliberately throttles the website for your favorite mail-order catalog or neighborhood business?
Here's a little story about how the internet helps the little guys. I'm getting married in 4 and a half months (no, really?), which necessitates the purchase of a couple of pieces of jewelry. Early on, my lovely fiance and I decided we wanted bands with Celtic knotwork. I did a little internet research and found
deSignet International, which has lovely custom-made designs. Seriously, go check them out. I'll wait. Anyway, we loved their work and went to visit their storefront when we were in their area over the holidays. We were warmly received, despite not having an appointment, and shown ring after ring. We had a custom design of our initials sketched. We got sized. Essentially, we were given the royal treatment within seconds of walking in the door. Imagine THAT kind of service at your local
Filenes Macy*s or Walmart jewelry counter!
We got to talking with Reg, the owner, and he told us how his little website had affected his business in a big way. See, Reg's business is
96 years old and he is the third generation to run it. That page talks about their three shop moves and the dwindling local market much better than I ever could. But now, thanks to his major internet presence, he has customers from around the world placing orders! Where would Reg be, and where would I be, without access to his online catalog? We're planning a trip back to Reg's shop to order our rings soon, a trip to a little store hundreds of miles away, all due to the free market of the internet.
It's not just the little guys that support Net Neutrality, though. Some big names like Amazon.com, Earthlink, EBay, Google, Intel, Microsoft, Skype, Vonage and Yahoo are on board, as well as the editorial boards at the
New York Times, Los Angeles Times, San Francisco Chronicle, San Jose Mercury News and
Christian Science Monitor, in addition to prominent national figures such as Internet pioneer Vint Cerf, Stanford law professor Lawrence Lessig and FCC Commissioner Michael Copps.
Think this isn't really happening, that this is some hypothetical threat? Check out some of these sobering examples:
In 2004, North Carolina ISP Madison River blocked their DSL customers from using any rival Web-based phone service. In 2005, Canada's telephone giant Telus blocked customers from visiting a Web site sympathetic to the Telecommunications Workers Union during a labor dispute.Shaw, a big Canadian cable TV company, is charging an extra $10 a month to subscribers in order to "enhance" competing Internet telephone services.In April, Time Warner's AOL blocked all emails that mentioned www.dearaol.com — an advocacy campaign opposing the company's pay-to-send e-mail scheme.Ready to do something? Great! Go to
Save The Internet and they'll get you started.
Thank you!